Programmatic technology has opened up the world of TV advertising media. For the longest time, TV advertising inventory was controlled by media agencies, with the most coveted spots dominated by big corporations (with budgets to match). However, programmatic advances have flipped the script, and now TV commercials are now a viable option for businesses of all sizes.
However, whilst the media buying routes have been democratised, the production process still often requires heavy investment. That’s why it is imperative for businesses to partner a TV advert production company that can help them create high-quality commercials and assets for use across all their marketing channels.
At Media Buying, we aim to connect SMBs with the right TV advert production services for them. Our network of production company experts understand the pressures faced by businesses when it comes to TV advertising and seek to find the perfect creative solutions for success.
In this article, we’ll explore the methods we use to identify and select top-tier TV commercial production companies. From understanding the unique needs, vision, and target audience of our clients, to our strategic process and final selection, the goal is to empower you to make an informed choice that optimises your brand’s visibility and boosts the impact of your TV ads.
If you’ve never been involved in creating a TV advert before, you may be unsure about what the entire process actually involves. Let’s break it down:
The first step in the pre-production process is to come up with an idea. This can be based on existing concepts, or crafted from scratch.
You’ll want to consider your brand identity, the product you’re advertising, and the best ways you achieve the results you want. You’ll also need to think about things such as:
A professional video production company can help you flesh out your creative ideas and decide what will work and what won’t.
TV commercial production can get expensive. Production teams, location costs, talent sourcing – the list goes on and on.
An experienced TV advert production company will help you plan and stick to a budget, offering advice on cost-saving strategies and tips on how to get the most out of your spending.
TV ads needn’t be prohibitively expensive (consider Apple’s “Shot on iPhone” campaign) but it’s important to work with a producer and managing director that has a good handle on costs. Remember, you’re not looking to make feature films here.
Pre-production involves tasks such as location sourcing, casting, script development, and storyboarding.
To ensure everything goes off without a hitch, you’ll want to hire an experienced production team that can guide you through the process. A reliable TV advert production company can help you find the right people for your project, from directors and cinematographers to gaffers.
Depending on which format you’ve chosen, this is the stage where your TV ad becomes a reality. Countless things can go wrong with producing even a short film, so you need a professional crew that can work quickly and handle any issues efficiently.
If money is an important consideration for your business, animation can reduce the costs of TV commercial production significantly (and be just as effective).
The post-production stage fashions your video content into a finished product. This involves editing and effects to polish the visuals of your tv ad, and tweaks to ensure you’re telling your brand’s story as effectively as possible. It also involves adding music and audio.
For brands with a strong social media presence, this stage also involves turning your TV ad into online marketing assets, bringing your video to life in front of your digital consumer base.
As you can see, creating a quality TV advert is a complex, time-intensive process. For companies looking to shoot a new commercial, dealing with the ins and outs of production can be a daunting task.
By working with an agency like Media Buying, your business benefits from a comprehensive solution, with a single point of contact overseeing your project to completion.
We’ll produce a media plan, outlining the areas we want to hit, and the KPIs we expect to achieve. We’ll also look at what our competitors are doing in order to develop a plan that sets you apart from the rest.
We will help you find the ideal creative company to develop your commercial, and work with them to create video materials that match the goals and values of your brand.
Our team will liaise directly with the production company on your behalf, ensuring all filming is carried out on spec, on time, and on budget.
You don’t want to produce a TV commercial if it’s not going to get seen, and by working with an agency like Media Buying you benefit from our collective purchasing power and extensive industry connections.
From local to national broadcasters, we can get your ad on the right channels at the best prices.
If you’re looking for a way to break into the lucrative world of TV commercial production, your search is over – Media Buying is here!
Our agency offers clients a one-stop shop for TV adverts, music videos, corporate video, and much more. Our network of professional directors and producers span the UK, from Newcastle to London and beyond, while our in-house media buyers are specialists in TV advertising.
Let us help you bring your new TV advert to life. Call us today to get started.
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